Design & brand
Brand, UI and the details in between. Design that makes a small company look like the one to beat, and an interface that behaves as well as it looks. Everything on this site, from the cube to the smallest hover state, is the portfolio.
Brands I've worked with
The showreel
Every frame made by Alex.Back to the Future, Spider-Man, Star Wars and more, all starring Alex, all produced by Alex. Branding yourself is the hardest brief there is. This is what it looks like taken seriously.
The range
Every row, same pair of hands.Ads, identities, interfaces, film. The list that usually takes four suppliers, handled by the one person you actually speak to.
- 01
Brand identity
Mark, type, colour and voice, built as one system. Niftiee and MindCRM run on theirs.
Niftiee · MindCRM - 02
Web & UI design
Interfaces that behave as well as they look. You are inside one now.
This site - 03
Motion design
Movement with intent, calm where it should be. Every entrance on this page is the demo.
This page - 04
3D & interactive
The homepage cube is built, not bought. Real-time Three.js, by hand.
The cube - 05
Video & film
Shot, cut and graded by the same pair of hands. The reel above is the receipt.
The showreel - 06
Advertising
Twelve years of campaigns: McDonald's, Channel 4, Sage, Bang & Olufsen, and a Google award to show for it.
12 years - 07
Social content
Cut for every format before the trend dies of old age.
Every crop - 08
Infographics
Charts people read without being paid to.
Data, drawn - 09
Pitch decks
The story, the numbers, and design that gets the meeting taken seriously.
Story first - 10
Print & collateral
Business cards to billboards. Ink has no hover state, so it has to be right first time.
CMYK too
Create and design, yourself
Enough watching. Have a scribble: the ink fades after five seconds, or switch to keep and draw something properly.
